I was going to write a wonderfully detailed blog post about it and why I thought it really wasn’t a big deal, but the incredibly smart and funny David Pogue beat me to it. Thanks for saving me some typing David!
In the end the only way someone can use this data and figure out where you’ve been is to download special software (which only shows some details) and pull this file off of your computer. As David Pogue put it “If your computer is that accessible, you’ve got much bigger problems.” He also makes a great point of saying only those that have something to hide, may have something to fear.
While you can’t change any setting to stop the tracking, you can (and I encourage you to) encrypt your iPhone back-ups. It’s incredibly easy to do and I’ve found some simple steps right HERE. Honestly everyone should be doing this from the get-go if they’re that worried about the security of their data.
If you’re really worried about the security of what’s on your iPhone you should have it lock and require a password to get into the device. Instructions on that are on the bottom of THIS PAGE.
I know some people feel like this is an invasion of privacy.
They have every right to feel that way.
To that I say in this day and age of Facebook, Twitter, and YouTube along with all the “check-ins” being done your information and location is out there already.
There’s nothing to hide!
For those that are still incredibly fearful I’ll recommend as do with everyone else –
DON’T PUT YOUR INFORMATION ON OR GET CONNECTED TO THE INTERNET. Despite any password you have or protection you think you have on it, there’s no 100% security when it comes to computers. If someone really wants to get to your data, they’ll figure out a way and will be able to get around anything you put in the way.
That’s just my opinion, as has occasionally happened, I could be wrong. 🙂
As I type up this post I’m on a Metrolink train that’s headed to Los Angeles from Orange County. I’m typing with my iPad propped up on my lap. Aside from the rocking of the train it’s incredibly easy to type on it in landscape mode. Even in portrait mode it’s not so bad, just a little slower.
Before getting to work on this post I was able to quickly and easily check on the latest tech news on Mashable, TUAW, and Digg. I also quickly scanned through e-mail to see what may await me in the office this morning. My internet connection is being provided via my Verizon mi-fi device that’s in my laptop bag.
So far I’m incredibly impressed with this device and I do think its going to be a game changer. From being able to very nicely present video to being able to doing complex documents on the fly – all without having to wait for it to boot up. I also don’t have to wait for it to shut down as I get closer to wherever I’m going which gives me another couple of minutes to finish things up.
I’m loving my iPad to be sure and I can’t wait to write more on it as well as the apps for it. Looks like we’re just about at Union Station….HAVE A GREAT MONDAY!
First there was the viral marketing for The Dark Knight which took those that took part on treasure hunts for clues scattered in cities all over the world.
This year Disney started up with a viral campaign to promote Tron:Legacy. This one focuses on where the movie’s character Flynn is with a simple tag line “Flynn Lives” and the website www.flynnlives.com. They’ve even gone so far as to hold mock press events for the fictional company Encom featuring Bruce Boxleitner who played Alan Bradley/Tron in the original and classic 1980 movie Tron.
Now the brilliant folks at Disney/Pixar have come up with “found” TV ads featuring Lots-O’-Huggin’ Bear a new character in the upcoming Toy Story 3. They didn’t just settle for re-creating 80’s style commercials with vintage sets and clothing. They took it a step further by tweaking the audio and the quality of the picture to make it look like it was uploaded to YouTube from some old VHS cassette. They even put in artificial snow and warbling. As if that wasn’t enough they even created a japanese ad for the toy. BRILLIANT!
I’ve always had incredibly respect for the folks at Disney/Pixar. Now it’s gone another notch higher. Not just for using viral marketing but to go to such clever lengths to do it.
3 weeks ago my Dad went into the hospital for a simple out-patient procedure to put a stent in one of his arteries.
As the doctors went in they found out that things were a little more intense than they had thought. It turns out there were 2 other arteries that were blocked. One at 89% and one at 98%.
This simple outpatient procedure turned into a triple bypass.
While overall I think the doctors and nurses were incredibly talented and wonderful the one thing that was incredibly frustrating for me and my family was the communication or lack thereof.
There either wasn’t enough, or it wasn’t correct, or the message radically changed multiple times over the course of a day.
I know many people say that you have to push for information in a hospital, but in that scenario we were all kind of in a mini state of shock, not knowing what to expect or what to do.
So what if…
We didn’t have to push for information from those that we deal with?
Communication flowed freely so people were kept in the loop on a reasonable basis?
We made a little more effort to just keep others up-to-date?
I think we’d have a lot less stressed folks during already tense situations. They’d feel more in control of their world, and their life. It’s amazing how even if someone has absolutely no control over a situation, knowing what’s going on can make them feel in control. Not knowing what is really going on can scare the crap out of people. The fear of the unknown or the uncertain can even be downright horrible and painful.
My mind now wanders to my REALTOR® friends and what they need to communicate.
When people are buying or selling a home it’s perhaps THE LARGEST financial transaction that someone will go through.
Even though it’s a financial transaction it’s fraught with emotions that can go from high to low in the course of minutes.
Home buyers and sellers want to know what’s going on. They need to be kept informed on everything that is happening to maintain some sense of sanity. They want their agent to get back to them in a timely manner.
Their satisfaction with the agent in a transaction can often be largely based on the amount of communication they did or did not get.
Place yourself in the shoes of the buyers and sellers who really don’t understand how the transaction really works. Take off your REALTOR® cap and be the buyer….na na na na na na….be the seller…na na na na na na.
Communication doesn’t have to start with the listing agreement either. Start your communication by having a blog and teaching your readers about the transaction, and what they need to know. Teach them about the communities you sell homes in so they know why they should buy a home there. Teach them some common things to look out for in a home inspection.
Keep the communication channels open and prepare them for their lifestyle transplant by e-mail, phone and even social networking.
If it’s between the hours of 8am-7pm respond within an hour or less to e-mails and phone calls. Even if you don’t have any new information, give them a call to let them know you’re working on it and give them a time that you’ll get back to them. If there is no new news, contact them to say there’s no update and set a new time to get back to them.
Be realistic about the time you give them. Don’t underestimate how long it may take.
In my many years in I.T. I would often tell people things would be back up or completed later than I really thought it would. When I finished earlier it made them feel really good about me, my tech skills and my services. In those scenarios where I had unexpected issues, it gave me some extra wiggle room and still allowed me to deliver on time.
Communication in the end isn’t that hard to do and you never know, the simple update you give someone could do a world of good.
It certainly would have made a very scary situation, a lot less scary, not just for us but for my Dad. Having all the right info on a timely basis could have helped my Dad get out sooner, because instead of worrying he could focus on healing.
My Dad’s heart is doing wonderful while his lungs are taking some time to come back after a lifetime of smoking. Overall though he’s good, and he finally got to go home on Friday afternoon. He can now rest and relax as he watches the Golf Channel. Before we know it he’ll be back at full strength and back out on the fairway.
As I was perusing the web I found a report from the fine folks at Nielsen Online and their findings on how consumers are simultaneously using the Internet while watching TV. According to their latest Three Screen Report…
“In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.”
So what does that matter to REALTORS®?
It means your clients and prospective clients are trying to do more than even while catching up on their favorite T.V. shows.
They’re checking in to see what their friends, family and co-workers are doing on Facebook.
They’re reading blogs to get the latest gossip, news or information.
They’re jumping onto Twitter to see what people are tweeting about.
They’re watching videos on YouTube to see what everyone is raving about…yes, while watching video on their T.V..
It means that YOU need to be on the internet and have your information in as many places as possible.
This way when they’re watching T.V, they can…
Read your blog with the latest news on the real estate market or info on the communities you serve.
See what you’re up to on Facebook and find out about some of your new listings and listings that have been sold.
Look at your Twitter page to see if you’ve shared anything interesting or entertaining.
View video home tours of your new listings on YouTube.
So you’re a REALTOR® that’s already online and you’re pushing out news and information through the various sites?
Keep up the good work, and keep working on making the content worth reading.
For those of you not online and making the most out of these social media and social networking sites, it’s time to start using them. If people question why you’re doing it, tell them about stats like the ones above.
Just wait until the iPad really hits…then I think you’ll see the stats go even higher.
If you’re interested in reading the full article, check it out HERE.
Read this article on Yahoo on how Twitter and other social networking sites like Facebook are helping those in Iran get the message out about their election problems, despite the government cutting off telephone, e-mail, texting and keeping the foreign press out.
Twitter and their server hosts even went so far as to schedule needed maintenance during what were the wee hours in Iran.
This article to me shows…
1. How incredibly powerful Twitter can be for everyone.
2. How cool Twitter’s staff and management are.
3. How lucky we are to live in the United States.
Incredibly huge kudos to Twitter and their server hosts!
Not sure how long Google Squared has been around for, but this could be very promising, especially for the real estate industry.
I typed in homes for sale and got the following:
While the search results weren’t the best, it’s a start. Even with its rudimentary form I’m still far more impressed with this than I was with Microsoft’s Bing.
The ability to search the web and compare items like this means it’ll be even more critical for REALTORS® to have a significant presence on the internet and to have their listings on as many platforms as possible. Those that do will benefit greatly.