First there was the viral marketing for The Dark Knight which took those that took part on treasure hunts for clues scattered in cities all over the world.
This year Disney started up with a viral campaign to promote Tron:Legacy. This one focuses on where the movie’s character Flynn is with a simple tag line “Flynn Lives” and the website www.flynnlives.com. They’ve even gone so far as to hold mock press events for the fictional company Encom featuring Bruce Boxleitner who played Alan Bradley/Tron in the original and classic 1980 movie Tron.
Now the brilliant folks at Disney/Pixar have come up with “found” TV ads featuring Lots-O’-Huggin’ Bear a new character in the upcoming Toy Story 3. They didn’t just settle for re-creating 80’s style commercials with vintage sets and clothing. They took it a step further by tweaking the audio and the quality of the picture to make it look like it was uploaded to YouTube from some old VHS cassette. They even put in artificial snow and warbling. As if that wasn’t enough they even created a japanese ad for the toy. BRILLIANT!
I’ve always had incredibly respect for the folks at Disney/Pixar. Now it’s gone another notch higher. Not just for using viral marketing but to go to such clever lengths to do it.
3 weeks ago my Dad went into the hospital for a simple out-patient procedure to put a stent in one of his arteries.
As the doctors went in they found out that things were a little more intense than they had thought. It turns out there were 2 other arteries that were blocked. One at 89% and one at 98%.
This simple outpatient procedure turned into a triple bypass.
While overall I think the doctors and nurses were incredibly talented and wonderful the one thing that was incredibly frustrating for me and my family was the communication or lack thereof.
There either wasn’t enough, or it wasn’t correct, or the message radically changed multiple times over the course of a day.
I know many people say that you have to push for information in a hospital, but in that scenario we were all kind of in a mini state of shock, not knowing what to expect or what to do.
So what if…
We didn’t have to push for information from those that we deal with?
Communication flowed freely so people were kept in the loop on a reasonable basis?
We made a little more effort to just keep others up-to-date?
I think we’d have a lot less stressed folks during already tense situations. They’d feel more in control of their world, and their life. It’s amazing how even if someone has absolutely no control over a situation, knowing what’s going on can make them feel in control. Not knowing what is really going on can scare the crap out of people. The fear of the unknown or the uncertain can even be downright horrible and painful.
My mind now wanders to my REALTOR® friends and what they need to communicate.
When people are buying or selling a home it’s perhaps THE LARGEST financial transaction that someone will go through.
Even though it’s a financial transaction it’s fraught with emotions that can go from high to low in the course of minutes.
Home buyers and sellers want to know what’s going on. They need to be kept informed on everything that is happening to maintain some sense of sanity. They want their agent to get back to them in a timely manner.
Their satisfaction with the agent in a transaction can often be largely based on the amount of communication they did or did not get.
Place yourself in the shoes of the buyers and sellers who really don’t understand how the transaction really works. Take off your REALTOR® cap and be the buyer….na na na na na na….be the seller…na na na na na na.
Communication doesn’t have to start with the listing agreement either. Start your communication by having a blog and teaching your readers about the transaction, and what they need to know. Teach them about the communities you sell homes in so they know why they should buy a home there. Teach them some common things to look out for in a home inspection.
Keep the communication channels open and prepare them for their lifestyle transplant by e-mail, phone and even social networking.
If it’s between the hours of 8am-7pm respond within an hour or less to e-mails and phone calls. Even if you don’t have any new information, give them a call to let them know you’re working on it and give them a time that you’ll get back to them. If there is no new news, contact them to say there’s no update and set a new time to get back to them.
Be realistic about the time you give them. Don’t underestimate how long it may take.
In my many years in I.T. I would often tell people things would be back up or completed later than I really thought it would. When I finished earlier it made them feel really good about me, my tech skills and my services. In those scenarios where I had unexpected issues, it gave me some extra wiggle room and still allowed me to deliver on time.
Communication in the end isn’t that hard to do and you never know, the simple update you give someone could do a world of good.
It certainly would have made a very scary situation, a lot less scary, not just for us but for my Dad. Having all the right info on a timely basis could have helped my Dad get out sooner, because instead of worrying he could focus on healing.
My Dad’s heart is doing wonderful while his lungs are taking some time to come back after a lifetime of smoking. Overall though he’s good, and he finally got to go home on Friday afternoon. He can now rest and relax as he watches the Golf Channel. Before we know it he’ll be back at full strength and back out on the fairway.
So this post on ActiveRain really caught my attention as one of the featured posts for the day.
Anna “Banana” Krutchen in Phoenix, Arizona gives some great examples as to how the curriculum at Hogwarts can be turned aroud and applied to REALTORS®.
A nice, short and entertaining post and one I recommend taking a couple of minutes out of your day to read. So while you’re drinking your 2nd or perhaps 3rd cup of coffee for the day, click HERE to give the post a read.
Read this article on Yahoo on how Twitter and other social networking sites like Facebook are helping those in Iran get the message out about their election problems, despite the government cutting off telephone, e-mail, texting and keeping the foreign press out.
Twitter and their server hosts even went so far as to schedule needed maintenance during what were the wee hours in Iran.
This article to me shows…
1. How incredibly powerful Twitter can be for everyone.
2. How cool Twitter’s staff and management are.
3. How lucky we are to live in the United States.
Incredibly huge kudos to Twitter and their server hosts!
Not sure how long Google Squared has been around for, but this could be very promising, especially for the real estate industry.
I typed in homes for sale and got the following:
While the search results weren’t the best, it’s a start. Even with its rudimentary form I’m still far more impressed with this than I was with Microsoft’s Bing.
The ability to search the web and compare items like this means it’ll be even more critical for REALTORS® to have a significant presence on the internet and to have their listings on as many platforms as possible. Those that do will benefit greatly.
As we were showing off the new “My C.A.R.” iPhone app for the C.A.R. and REBS staff, Apple was rolling out their new stuff in San Francisco.
I have to admit it was a bit of a blissful geek moment to know that we were doing a demo at the same time as the Apple biggies..especially since they both involved the iPhone.
What would be really cool is to eventually see the “My C.A.R.” app get demoed at Apple’s WWDC as part of a keynote.
Maybe version 2.0?
Oh yeah…the Apple news.
So the big news from San Fran was the roll-out of new laptops with LOWER PRICES, the incredibly cheap Snow Leopard upgrade, Safari 4.0, and of course the much expected new iPhone 3GS.
So I could go on about all the nitty-gritty details but a lot of other blogs/websites have done that , my favorite Apple related sites are AppleInsider and Mac Rumors.
I’m totally in love with my son’s iTouch and have downloaded app after app for it games for the both of us, and utilities for me.
I’m just waiting for the iPhone to be “officially” supported by the I.T. staff. I can get e-mail on the iTouch but since there’s no “official” support for accessing office e-mail like that I can’t give up my Blackberry. Once it is…it’s bye-bye Blackberry, hello iPhone!
It’s an incredibly brilliant device and the amount of apps available as well as the incredibly low price of them is astounding.
I think it’s great that Apple has brought the prices down on their laptops…it was much needed, especially with the BS Microsoft ads. While there was no “netbook” announced they did bring the price of the MacBook Air down significantly, that was another brilliant move.
Offering the Snow Leopard upgrade for $29…WOW!!!! One of the boldest moves I’ve ever seen a company make and another great shot at Microsoft.
I DARE Microsoft to offer Windows 7 upgrade for the same price!
Now I don’t totally hate Microsoft…it has its place in the world. After all we need a couple of competitors for us to get the best out of the tech market. Microsoft though continues to not listen to its customers and does what it thinks is right…that’s where it fails, and has been failing for the past 5 years.
It will be curious to see how yesterday’s product announcements bode for both companies. It’ll be exciting to watch…that’s for sure!