More Geek Posts…Now at the New Official C.A.R. Blog Site

Love my blog posts? Love the information I share? Looking for more?

Look no further than the official blog site of the California Association of REALTORS®!

No, it won’t be duplications of the blog posts here. It’ll be fresh, new content.
It will be content that’s “EXCLUSIVE” to the C.A.R. Blog!

It won’t be as often as here, but when one is posted it’ll be worth it.

The cool thing is, there’s lots of other great content that’s getting posted to the C.A.R. blog from my various colleagues.

You’ve got the master of words, Josh Sharfman who is bringing all kinds of great tech stuff.

Then you’ve got the queen of numbers, Sara Sutachan keeping you up to date with the latest market data.

Of course there’s going to also be posts from our C.A.R. social media organizer/maven/princess, the always charming Lindsey Moss.

In addition to these three fine folks, there’s also great posts from our communications, legal and legislative departments.

So what are you waiting for?

Go and check it out, and check out my first post on speeding up your iPad and iPhone!

2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,400 times in 2010. That’s about 6 full 747s.

In 2010, there were 43 new posts, growing the total archive of this blog to 168 posts. There were 318 pictures uploaded, taking up a total of 111mb. That’s about 6 pictures per week.

The busiest day of the year was April 16th with 52 views. The most popular post that day was Do’s and Don’ts for Facebook Fan Pages.

Where did they come from?

The top referring sites in 2010 were facebook.com, en.wordpress.com, twitter.com, photofocus.com, and linkedin.com.

Some visitors came searching, mostly for chris tellez, zipforms ipad, lots-of’-hugging’ bear, lots of hugging bear, and zipforms for ipad.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Do’s and Don’ts for Facebook Fan Pages April 2010

2

How I Plan To Use The iPad – Part 4 – Impact On Real Estate April 2010

3

S.A.F.E. Mortgage Licensing Act Test Prep April 2010

4

Happy Birthday Dad…I Miss You! August 2010
1 comment

5

Toy Story 3 Viral Marketing – Pure Genius! April 2010

Thank you all for helping make this blog a successful one. I look forward to coming up with and sharing more great content in 2011. Here’s to an incredible 2011 for EVERYONE!

Toy Story 3 Viral Marketing – Pure Genius!

First there was the viral marketing for The Dark Knight which took those that took part on treasure hunts for clues scattered in cities all over the world.

This year Disney started up with a viral campaign to promote Tron:Legacy. This one focuses on where the movie’s character Flynn is with a simple tag line “Flynn Lives” and the website www.flynnlives.com. They’ve even gone so far as to hold mock press events for the fictional company Encom featuring Bruce Boxleitner who played Alan Bradley/Tron in the original and classic 1980 movie Tron.

Now the brilliant folks at Disney/Pixar have come up with “found” TV ads featuring Lots-O’-Huggin’ Bear a new character in the upcoming Toy Story 3. They didn’t just settle for re-creating 80’s style commercials with vintage sets and clothing. They took it a step further by tweaking the audio and the quality of the picture to make it look like it was uploaded to YouTube from some old VHS cassette. They even put in artificial snow and warbling. As if that wasn’t enough they even created a japanese ad for the toy. BRILLIANT!

I’ve always had incredibly respect for the folks at Disney/Pixar. Now it’s gone another notch higher. Not just for using viral marketing but to go to such clever lengths to do it.

You can check out their fine work below…

Communication…It’s Not Overrated

3 weeks ago my Dad went into the hospital for a simple out-patient procedure to put a stent in one of his arteries.

As the doctors went in they found out that things were a little more intense than they had thought. It turns out there were 2 other arteries that were blocked. One at 89% and one at 98%.

This simple outpatient procedure turned into a triple bypass.

While overall I think the doctors and nurses were incredibly talented and wonderful the one thing that was incredibly frustrating for me and my family was the communication or lack thereof.

There either wasn’t enough, or it wasn’t correct, or the message radically changed multiple times over the course of a day.

I know many people say that you have to push for information in a hospital, but in that scenario we were all kind of in a mini state of shock, not knowing what to expect or what to do.

So what if…

  • We didn’t have to push for information from those that we deal with?
  • Communication flowed freely so people were kept in the loop on a reasonable basis?
  • We made a little more effort to just keep others up-to-date?

I think we’d have a lot less stressed folks during already tense situations. They’d feel more in control of their world, and their life. It’s amazing how even if someone has absolutely no control over a situation, knowing what’s going on can make them feel in control. Not knowing what is really going on can scare the crap out of people. The fear of the unknown or the uncertain can even be downright horrible and painful.

Flickr: stuartpilbrow

My mind now wanders to my REALTOR® friends and what they need to communicate.

When people are buying or selling a home it’s perhaps THE LARGEST financial transaction that someone will go through.
Even though it’s a financial transaction it’s fraught with emotions that can go from high to low in the course of minutes.

Home buyers and sellers want to know what’s going on. They need to be kept informed on everything that is happening to maintain some sense of sanity. They want their agent to get back to them in a timely manner.

Their satisfaction with the agent in a transaction can often be largely based on the amount of communication they did or did not get.

Place yourself in the shoes of the buyers and sellers who really don’t understand how the transaction really works. Take off your REALTOR® cap and be the buyer….na na na na na na….be the seller…na na na na na na.

Communication doesn’t have to start with the listing agreement either. Start your communication by having a blog and teaching your readers about the transaction, and what they need to know. Teach them about the communities you sell homes in so they know why they should buy a home there. Teach them some common things to look out for in a home inspection.

Keep the communication channels open and prepare them for their lifestyle transplant by e-mail, phone and even social networking.

If it’s between the hours of 8am-7pm respond within an hour or less to e-mails and phone calls. Even if you don’t have any new information, give them a call to let them know you’re working on it and give them a time that you’ll get back to them. If there is no new news, contact them to say there’s no update and set a new time to get back to them.

Flickr: rbrwr

Be realistic about the time you give them. Don’t underestimate how long it may take.

In my many years in I.T. I would often tell people things would be back up or completed later than I really thought it would. When I finished earlier it made them feel really good about me, my tech skills and my services. In those scenarios where I had unexpected issues, it gave me some extra wiggle room and still allowed me to deliver on time.

Communication in the end isn’t that hard to do and you never know, the simple update you give someone could do a world of good.

It certainly would have made a very scary situation, a lot less scary, not just for us but for my Dad. Having all the right info on a timely basis could have helped my Dad get out sooner, because instead of worrying he could focus on healing.

My Dad’s heart is doing wonderful while his lungs are taking some time to come back after a lifetime of smoking. Overall though he’s good, and he finally got to go home on Friday afternoon. He can now rest and relax as he watches the Golf Channel. Before we know it he’ll be back at full strength and back out on the fairway.

Need to Play A Concert? There’s An App For That!

Nuff’ said. Or in this case…shown.

A Post Only A Geek Could Love…Harry Potter & Real Estate

As my blog address implies I am a geek.

So this post on ActiveRain really caught my attention as one of the featured posts for the day.

Anna “Banana” Krutchen in Phoenix, Arizona gives some great examples as to how the curriculum at Hogwarts can be turned aroud and applied to REALTORS®.

A nice, short and entertaining post and one I recommend taking a couple of minutes out of your day to read. So while you’re drinking your 2nd or perhaps 3rd cup of coffee for the day, click HERE to give the post a read.

Twitter Growth Continues & Facebook Still #1

Nielsen Online reports that Twitter continues to see incredible growth up 1,444% over last year and people are spending more time on the site.

You can check out the article by clicking HERE and also see how Facebook has retained its #1 social networking spot for the 7th month in a row.

So…REALTORS® finally ready to learn about how to use these tools and go where the clients are?

Can’t Stop The Tweets!

Read this article on Yahoo on how Twitter and other social networking sites like Facebook are helping those in Iran get the message out about their election problems, despite the government cutting off telephone, e-mail, texting and keeping the foreign press out.

Twitter and their server hosts even went so far as to schedule needed maintenance during what were the wee hours in Iran.

This article to me shows…

1. How incredibly powerful Twitter can be for everyone.

2. How cool Twitter’s staff and management are.

3. How lucky we are to live in the United States.

Incredibly huge kudos to Twitter and their server hosts!

Google Squared…A New Way To Compare

Introducing one of Google’s latest enhancements…

Google Squared Search BoxNot sure how long Google Squared has been around for, but this could be very promising, especially for the real estate industry.
I typed in homes for sale and got the following:

Homes For Sale Search Results

While the search results weren’t the best, it’s a start. Even with its rudimentary form I’m still far more impressed with this than I was with Microsoft’s Bing.

The ability to search the web and compare items like this means it’ll be even more critical for REALTORS® to have a significant presence on the internet and to have their listings on as many platforms as possible. Those that do will benefit greatly.

What can’t Google come up with nowadays?

New iPhone…New Macs With Lower Prices…Safari 4

As we were showing off the new “My C.A.R.” iPhone app for the C.A.R. and REBS staff, Apple was rolling out their new stuff in San Francisco.

I have to admit it was a bit of a blissful geek moment to know that we were doing a demo at the same time as the Apple biggies..especially since they both involved the iPhone.

What would be really cool is to eventually see the “My C.A.R.” app get demoed at Apple’s WWDC as part of a keynote.
Maybe version 2.0?

Oh yeah…the Apple news.

So the big news from San Fran was the roll-out of new laptops with LOWER PRICES, the incredibly cheap Snow Leopard upgrade, Safari 4.0, and of course the much expected new iPhone 3GS.

So I could go on about all the nitty-gritty details but a lot of other blogs/websites have done that , my favorite Apple related sites  are AppleInsider and Mac Rumors.

I’m totally in love with my son’s iTouch and have downloaded app after app for it games for the both of us, and utilities for me.

I’m just waiting for the iPhone to be “officially” supported by the I.T. staff. I can get e-mail on the iTouch but since there’s no “official” support for accessing office e-mail like that I can’t give up my Blackberry. Once it is…it’s bye-bye Blackberry, hello iPhone!

It’s an incredibly brilliant device and the amount of apps available as well as the incredibly low price of them is astounding.

I think it’s great that Apple has brought the prices down on their laptops…it was much needed, especially with the BS Microsoft ads. While there was no “netbook” announced they did bring the price of the MacBook Air down significantly, that was another brilliant move.

Offering the Snow Leopard upgrade for $29…WOW!!!! One of the boldest moves I’ve ever seen a company make and another great shot at Microsoft.

I DARE Microsoft to offer Windows 7 upgrade for the same price!

Now I don’t totally hate Microsoft…it has its place in the world. After all we need a couple of competitors for us to get the best out of the tech market. Microsoft though continues to not listen to its customers and does what it thinks is right…that’s where it fails, and has been failing for the past 5 years.

It will be curious to see how yesterday’s product announcements bode for both companies. It’ll be exciting to watch…that’s for sure!