First there was the viral marketing for The Dark Knight which took those that took part on treasure hunts for clues scattered in cities all over the world.
This year Disney started up with a viral campaign to promote Tron:Legacy. This one focuses on where the movie’s character Flynn is with a simple tag line “Flynn Lives” and the website www.flynnlives.com. They’ve even gone so far as to hold mock press events for the fictional company Encom featuring Bruce Boxleitner who played Alan Bradley/Tron in the original and classic 1980 movie Tron.
Now the brilliant folks at Disney/Pixar have come up with “found” TV ads featuring Lots-O’-Huggin’ Bear a new character in the upcoming Toy Story 3. They didn’t just settle for re-creating 80’s style commercials with vintage sets and clothing. They took it a step further by tweaking the audio and the quality of the picture to make it look like it was uploaded to YouTube from some old VHS cassette. They even put in artificial snow and warbling. As if that wasn’t enough they even created a japanese ad for the toy. BRILLIANT!
I’ve always had incredibly respect for the folks at Disney/Pixar. Now it’s gone another notch higher. Not just for using viral marketing but to go to such clever lengths to do it.
You can check out their fine work below…