As I was perusing the web I found a report from the fine folks at Nielsen Online and their findings on how consumers are simultaneously using the Internet while watching TV. According to their latest Three Screen Report…
“In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.”
So what does that matter to REALTORS®?
It means your clients and prospective clients are trying to do more than even while catching up on their favorite T.V. shows.
They’re checking in to see what their friends, family and co-workers are doing on Facebook.
They’re reading blogs to get the latest gossip, news or information.
They’re jumping onto Twitter to see what people are tweeting about.
They’re watching videos on YouTube to see what everyone is raving about…yes, while watching video on their T.V..
It means that YOU need to be on the internet and have your information in as many places as possible.
This way when they’re watching T.V, they can…
Read your blog with the latest news on the real estate market or info on the communities you serve.
See what you’re up to on Facebook and find out about some of your new listings and listings that have been sold.
Look at your Twitter page to see if you’ve shared anything interesting or entertaining.
View video home tours of your new listings on YouTube.
So you’re a REALTOR® that’s already online and you’re pushing out news and information through the various sites?
Keep up the good work, and keep working on making the content worth reading.
For those of you not online and making the most out of these social media and social networking sites, it’s time to start using them. If people question why you’re doing it, tell them about stats like the ones above.
Just wait until the iPad really hits…then I think you’ll see the stats go even higher.
If you’re interested in reading the full article, check it out HERE.