As I was headed from the Metrolink to the Red Line at Union Station I was handed this….
After first thinking….”Cool, something for free…free rocks!” I then started realizing how brilliant a marketing strategy this was.
They were passing them out in an area where they’re going to get to THOUSANDS of their target customer group – business people and commuters who want a quick and simple lunch that’s easy to carry.
Imagine the impact it had on the people who had forgotten to bring a lunch, or didn’t have time to pack a lunch because they had to rush out the door. If it was me I’d be more likely to actually go and buy the product later because they helped me keep from having to shell out $10-$15 for lunch.
As I got to the red line people were looking at the boxes – checking it out – THEY WERE LOOKING AT THE PRODUCT – that’s huge!
So how are you marketing yourself?
Are you where the clients are looking?
Are you providing something of use?
Are you helping them out?
Granted REALTORS® may not have a physical product to hand out, but they do have their knowledge to give away. They have their experience and wisdom to share. They have market data to share.
In a housing market like this, information & data is KEY!
So when you’re thinking about marketing your services think about how you can not only make sure you’re in front of potential clients but how you can make their lives easier and a little happier.
For those of you wondering how the sandwich tastes? Not sure yet. I may not have it today for lunch, but I will have it and I’ll let you know what I think.
In the meantime…get working on that marketing…get in front of those clients!