In it he talks about keeping track of what’s being found on Google that’s got your name or branding attached to it.
Is someone talking negatively about you? Did a client do a positive blog post about you?
Google Alert will help you keep track of these things and send you updates by e-mail.
I’ve been trying it for the past couple of days and it’s been interesting to see what it’s come up with.
When you have a moment, give it a run – you might find the exercise to be well worth the time.